The Markerstudy strapline is “putting fun into insurance” and in 2012, we received the challenge to create a fun and unique design for their stand at the BIBA annual conference. Gingermonkeys created a show-stopping, 8m tall castle, with purple lit turrets, that could be seen from all across the exhibition hall. At the centre of the design was a ‘sword in the rock’ game. Delegates flocked to the stand to test their strength and, of course, to network with the Markerstudy crew whilst they were there.